some high up guy has admitted that this.. group.. for all the american healthcare insurance companies ran some sort of campaign to discredit michael moore's documentary because they were scared people would think universal healthcare is goodThis struck me, because the person in question believed that social healthcare was good. Therefore, they assumed that the discrediting campaign was bad, because it was attempting to spread lies in a self-serving manner.
However, if we imagine a situation in which social healthcare is not good, I am not sure that the campaign would not be thought of as a bad thing. If somebody made a movie glorifying Nazism that had some populist appeal, and several Libertarian groups ran campaigns trying to discredit it, I doubt that most people would mind that very much. When voters turned out to rally against the British National Party in the recent EU elections, not only trying to discredit them but physically harrassing them too, by throwing eggs, the general consensus was that the violent rallyers were in the right, because consensus was also that the BNP was wrong.
I propose that insurance companies campaigning against a film promoting social healthcare should not be considered a bad thing. It might be said that insurance companies have an interest in people not liking social healthcare, but I would respond with the following two questions: is it not the case that Libertarians have an interest in Nazism being unpopular, and voters in the BNP having no power? And, precisely what interest do insurance companies have in people not liking social healthcare? There is no social-healthcare-company for people to switch to if they don't like medical insurance. Whether people like the idea of social healthcare or not, it won't actually lose the companies business if there is no social healthcare plan in place in that country.
In the interest of fallibilism, I suggest that even those who firmly believe that social heathcare is good should hold themselves open to the possibility that that they are wrong. Since I have provided several examples of cases in which groups may campaign against ideas that it is not in their interest to be popular, but in which those campaigns are good, I do not think that we ought to condemn insurance companies for their campaign.
Also, for interest's sake, note that the wording "some high up guy has admitted that [underhand plot]" has overtones of conspiracy theorism.